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WHAT does throwing a bucket
of ice-cold water over your
head have to do with raising
awareness for motor neurone disease?
Well, surprisingly, a lot.
The Ice Bucket Challenge has rapidly
taken over our Facebook news feeds in
the past few weeks, filled with friends
dumping a bucket of ice water over
themselves and challenging three others
to do the same within 48 hours.
If you're a chicken and 'wuss out',
you must make a donation to an MND
charity, but obviously you are encouraged
to donate if you complete the challenge
I was quick to judge the ice-bucket
sensation as just another social media
fad, like the No Makeup Selfie campaign,
which was set up earlier this year to raise
Though it was established for a good
cause, to me, 'no makeup selfies' ended
up missing the point and teenage girls
around the world exploited the campaign
to see how many 'likes' they could receive
on Instagram, rather than raise money for
But here we are, half a year later and
the Ice Bucket Challenge is amongst us.
Since July, it has gone viral around the
world and has grabbed the attention of
high-profile sportspeople and politicians.
I seriously doubted whether it would
generate a large amount of donations,
but I happily eat my own words, as it has
raised almost $1 million in Australia and
a whopping $100 million in the United
I guess after some pointless social
media fads in the past year, including
'neknomination', which saw thousands
of people upload themselves onto the
internet binge drinking while doing
something outrageous, I didn't give the
ice buckets much of a go.
Hopefully, with the emergence of this
challenge, we will see future campaigns
take note and focus on solely making a
difference and creating change, rather
than encouraging social media enthusiasts
AMELIA DAWKINS TAKES A LOOK AT THE LATEST SOCIAL
PHENOMENON THE ICE BUCKET CHALLENGE.
In my opinion...
THE Barossa Council has organised a
suicide prevention walk in conjunction
with Lifeline to be held in Nuriootpa next
The Out of the Shadows awareness walks are
a nationwide event and are held in various com-
munities to spread the word that suicide can be
It will be the second time the walk
has been held in the Barossa, after the coun-
cil's acting manager for community and
culture, Kirsty Hage, was approached by a
young person who had suffered a loss and
wanted to do something proactive with her
what might already be out there and we found
this and organised it within a three-week turn
around," Ms Hage said.
"The feedback that we got last year was that
everyone was keen to do it again.
"We just had a chat at the end of the walk and
everyone dispersed, but this year we will have a
few things happening after."
Food and drinks will be available for
participants at the conclusion of the walk
this year and acoustic music will be provided,
while the opportunity to write a message to a
loved one or a message of hope will also be avail-
Tragically, six Australians are lost to suicide
every day, which Ms Hage said underlines the
importance of getting help.
"I think it resonates in a community, like
ours, because, obviously, if we lose anyone to
suicide, it affects a whole community and re-
gional Australia tends to be quite up there with
statistics for losing young people," Ms Hage
The walk will commence from the Vine Inn
car park at 6.30pm and will finish at Tolley
Anyone interested in registering for the
walk can do so by visiting outoftheshadows.org.
Member for Light Tony Piccolo does the
ice bucket challenge at the Exchange
Hotel on Friday afternoon.
Scott Harbutt (left) and Ben
Schomfeldt braved the cold
outside the Overway Hotel last
Thursday night to participate in
the ALS Ice Bucket Challenge.
PHOTO: Grady Hudd
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