Home' The Bunyip : January 10th 2018 Contents Page 20 "THE BUNYIP" GAWLER, Wednesday, January 10, 2018
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for 2019 tour
LIGHT Regional and Barossa Councils
have discussed their potential involve-
ment in next year's Santos Tour Down
Under, in confidence.
Meeting before Christmas, the coun-
cils were presented with a report on
the expression of interest process and
then decided, in confidence, if they
would apply to host the event in
Race routes for next year's tour are ex-
pected to be announced mid-July.
According to a Light Regional Coun-
cil report, event organisers and spon-
sors request an appropriate level of
confidentiality around negotiations
for involvement in future tours, in or-
der to prevent 'ambush marketing' by
companies who are not contributing
Neighbouring Gawler Council has al-
ready opted not to apply to be a host for the
Barossa Council has been involved in the
tour consistently, with the region to feature
in Stage 1 of the 2018 event, and for Stage
2 of the Women's 2018 Tour.
Light Regional Council has previ-
ously hosted a Tour Down Under Stage
finish in Kapunda, in both 2003 and
2004, and had Greenock feature in more
The race will return to Greenock this
month for Stage 2 of the Women's Tour.
Tour Down Under helps keep
southern Barossa in focus
THE Santos Tour Down Under (TDU) is
one way the Southern Barossa Alliance
(SBA) is keeping the region on the map,
according to president Simon Taylor.
The five-stage international event, which
now includes the women's race, has toured
through the area for the past 20 years.
However, Mr Taylor said doing more to
showcase the southern areas while the event
is being held has never been more important
than in recent times.
"What (the TDU) really does is al-
lows people around the world, interna-
tionally, nationally, and even state-wide,
to recognise why we love the place we
live in," he said.
"The issues that we have is that we used to
be the main entrance to the Barossa Valley.
"Everyone used to come up Main North
Road, through Gawler, and then up to Lyn-
doch and off they went.
"Now, with the expressways and Gomersal
Road, our business and tourism visitation is
down more than 30 per cent and on top of
that, we've been hit by Holden's closing."
According to State Government figures
released earlier this year, the 2017 TDU
attracted over 840,000 spectators and gen-
erated more than $56.5 million for the
SBA vice-president Steve Balch said the
group has tapped into the event's major in-
ternational profile, and that's why it does so
much to promote the community through a
variety of free activities for the whole family,
while the competitors are in town.
"The whole race has got a global audience
in the millions, it goes all over Europe," he
"All of that vision of cyclists riding around
the Barossa on three big loops is priceless
promotion for this region."
Mr Taylor said the benefit of marketing the
region to an international audience isn't just
a win for the southern areas, but also for the
entire Barossa Valley.
"We are part of the Barossa and we always
will be, so it is good for everyone," he said.
"But, what we are trying to do is make sure
this part is on the map because it is really a
great place to visit.
"We (as the SBA) are really about pro-
moting community spirit, trying to develop
community facilities, help people get grants,
and encourage people to volunteer and get
Santos Tour Down Under competitors will travel through the region this week.
PAGE 36 Help make race attendance history: Bignell
SOUTH Australians are being urged to
be part of the biggest sporting crowd in
the state's history.
With the Santos Tour Down Under cel-
ebrating its 20th year, tourism minister
Leon Bignell wants to see a million people
line the routes of the biggest cycling event
outside of Europe.
"This is a massive year for the Santos
Tour Down Under and the riders, teams
and organisers want to see massive crowds
to celebrate the occasion," he said.
"The welcoming atmosphere provided
by spectators as they flock to the city, sub-
urbs and regional towns of South Austra-
lia is a huge part of why the Santos Tour
Down Under is so special.
"It's such a thrill to be standing roadside
as the peloton rushes past, so I urge all
South Australians to support this fantastic
home-grown event and get us to the magic
million spectator mark."
Teams from all around the world have
arrived in Adelaide and are already hitting
the roads as part of their training, includ-
ing superstars Peter Sagan, Andre Greipel,
Richie Porte and Caleb Ewan.
The action begins this Thursday with
the newly upgraded UCI 2.1 classification
Santos Women's Tour Down Under, which
will see elite international and Australian
female cyclists battle it out across four ex-
The official opening of the Santos Tour
Down Under will take place on Saturday in
the City of Adelaide Tour Village in Vic-
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